007 Three Pillars to Marketing Success with Neil Richmund

Neil Richmund is a long-time Indianapolis business personality best known for his deep understanding of modern marketing. Our deep conversation with Neil should help any business owner understand where to start and how to excell with their own marketing plan. To learn more about Neil, visit his website: www.neilrichmund.com

  • Neil is originally from Australia, but has been here in Indianapolis for decades.
  • We are inundated with online marketing strategies, but few know how to actually implement them.
  • Keep marketing simple - it doesn't need to be rocket science!
  • Neil is a big fan of WordPress for building business websites.
  • Instead of a "Contact Us" form, consider using a chat application like Drift.
  • Neil is working on an online course that will teach his marketing philosophy and techniques.

006 - Can-Do Spirit - Curt Whitesell Started Real Estate Company from a Bicycle

Whatever your situation, it will be difficult for you to complain after hearing this interview with Curt Whitesell, founder of WKRP Indy Real Estate. Curt started his company before he owned a car! Think you can't sell real estate from a bicycle? Well, you're wrong!

  • The name WKRP Indy had nothing to do with the popular television series. In fact, Curt had never seen it. The letters stand for "Whitesell Kids Retrement Plan."
  • Curt had to specialize geographically because he didn't have reliable transportation. Yes, he would arrive to a closing on a bicycle.
  • WKRP recently redesigned their logo.
  • Curt is a master of social media, and it's about all he does to promote his business.
  • Curt always teaches his agents how to leverage social media to promote themselves.
  • Nobody, except Curt, seems to "think small" in real estate. Curt is not a believer in scaling up to something huge.
  • Curt enjoys branded apparel as a way to promote his company.
  • WKRP currently has six agents.
  • One of the secrets to social media is to "just do it." It's not like it takes a bunch of time. Curt trains his agents to post generally at 10am and 2pm.

005 Business Turnaround Strategy With GOSPA Guru Monty Riffer

Monty Riffer is the kind of guy you want in the business trenches with you. He's got years of invaluable experience, his track record is proven and documented, and he's just such a joy to be around. Monty specializes in start-ups, turnarounds and restructuring, and a little-known strategy methodology called "GOSPA" is how he creates a business road map to success.

  • Monty Riffer grew up in Pittsburg, PA where he learned the value of structure and hard work
  • Football is Monty's first love, and the love of teaching/coaching the game is infused into his business coaching style.
  • GOSPA represents Goals, Objectives, Strategies, Plans and Actions.
  • Monty uses GOSPA to help a company become strategic and INTENTIONAL.
  • Monty helped Promethius Consulting, an Indianapolis Managed Service IT Company, develop a new strategic plan with great effect.
  • God and faith are a critical part of Monty's life.