008 Chris the Brain Hoyt - The Smartest Guy in the Room

Chris the Brain Hoyt is one of our most fascinating interviews to date.  Chris is a local Marketing Strategist with a gift for words and creative concepts.  Chris is also the Owner of Apprenace - a forward-thinking internship and apprenticeship company.

  • Started Fat Atom Marketing with a partner.
  • Is a naturally introverted person.
  • Being a "smart person" can be a threat to others.  Chris' person is a way to diffuse the situation and poke fun at himself, thus disarming naysayers.
  • Chris doesn't think that he is "better than everyone else," but that we all have our own special gifts.
  • There is currently much pressure in society to be like everyone else.  Chris prefers the term "Hypernormalization" to describe this.
  • Tony mentioned Abraham Loncoln's 1859 speech to the Wisconsin State Agricultural Society, also known as the "Mudsill Speech."
  • Chris' podcast is called "Post-Modern Living," and is his way to vent about "all the lies adults tell children."
  • He went into marketing because it's the place he "saw the most chaos and disorder in the world."
  • Apprenace - Chris has always loved working with young people, and had lots of great experience with internships.
  • Tony mentioned that Chris would enjoy learning more about John Taylor Gatto
  • Apprenace is not a college alternative.

007 Three Pillars to Marketing Success with Neil Richmund

Neil Richmund is a long-time Indianapolis business personality best known for his deep understanding of modern marketing. Our deep conversation with Neil should help any business owner understand where to start and how to excell with their own marketing plan. To learn more about Neil, visit his website: www.neilrichmund.com

  • Neil is originally from Australia, but has been here in Indianapolis for decades.
  • We are inundated with online marketing strategies, but few know how to actually implement them.
  • Keep marketing simple - it doesn't need to be rocket science!
  • Neil is a big fan of WordPress for building business websites.
  • Instead of a "Contact Us" form, consider using a chat application like Drift.
  • Neil is working on an online course that will teach his marketing philosophy and techniques.

006 - Can-Do Spirit - Curt Whitesell Started Real Estate Company from a Bicycle

Whatever your situation, it will be difficult for you to complain after hearing this interview with Curt Whitesell, founder of WKRP Indy Real Estate. Curt started his company before he owned a car! Think you can't sell real estate from a bicycle? Well, you're wrong!

  • The name WKRP Indy had nothing to do with the popular television series. In fact, Curt had never seen it. The letters stand for "Whitesell Kids Retrement Plan."
  • Curt had to specialize geographically because he didn't have reliable transportation. Yes, he would arrive to a closing on a bicycle.
  • WKRP recently redesigned their logo.
  • Curt is a master of social media, and it's about all he does to promote his business.
  • Curt always teaches his agents how to leverage social media to promote themselves.
  • Nobody, except Curt, seems to "think small" in real estate. Curt is not a believer in scaling up to something huge.
  • Curt enjoys branded apparel as a way to promote his company.
  • WKRP currently has six agents.
  • One of the secrets to social media is to "just do it." It's not like it takes a bunch of time. Curt trains his agents to post generally at 10am and 2pm.

005 Business Turnaround Strategy With GOSPA Guru Monty Riffer

Monty Riffer is the kind of guy you want in the business trenches with you. He's got years of invaluable experience, his track record is proven and documented, and he's just such a joy to be around. Monty specializes in start-ups, turnarounds and restructuring, and a little-known strategy methodology called "GOSPA" is how he creates a business road map to success.

  • Monty Riffer grew up in Pittsburg, PA where he learned the value of structure and hard work
  • Football is Monty's first love, and the love of teaching/coaching the game is infused into his business coaching style.
  • GOSPA represents Goals, Objectives, Strategies, Plans and Actions.
  • Monty uses GOSPA to help a company become strategic and INTENTIONAL.
  • Monty helped Promethius Consulting, an Indianapolis Managed Service IT Company, develop a new strategic plan with great effect.
  • God and faith are a critical part of Monty's life.



Scott Tant of Professional Staff Management

Professional Staff ManagementScott Tant is President of Professional Staff Management. PSM provides outsourced Human Resources to small businesses to increase profitability by offering HR management, benefits administration, payroll services, worker's compensation, risk management, hiring/recruiting support and much more.

In this interview Scott goes in-depth on the topic of "PEOs (Professional Employer Organizations)."  PEOs might not be widely understood among business owners, but they can often help streamline a business and add profit to the bottom line.


A Peek Into the "New Industrial Revolution" With Anurag Garg, CEO of Dattus Inc.

Dattus Inc.There's more than cord in Indiana!!  In fact, the groundswell of cutting-edge technology companies emerging from the Hoosier state is stunning.

Dattus Inc. is one such company, and the product/service they offer would have been unimaginable ten or fifteen years ago.  Imagine heavy industrial machines that send you a message before they fail.  "My main seal will fail in two weeks," for example.

This type of predictive warning would mean a drastic reduction in unplanned downtime, and this is not a promise of the future.  This capability is here now!


Understanding DISC and Behavior Styles With Communications Guru Amy Woodall

Amy Woodall is a Communications and Customer Service Trainer with Trustpointe.  Amy is an absolute master of DISC and behavior styles, and in this episode, Amy helps us grasp the importance of understanding other people and how they operate.

Have you ever been speaking to a client or prospect, only to see their "eyes glaze over" during your pitch?  Have you ever had that feeling that people just aren't "getting" what you're saying?  Watch this episode to understand what's going on and what you can do about it. Read more...


Hiring the Very Best Talent with "Talent Thief" Jeff Boucher

Titus Talent StrategiesAttracting and hiring the best talent is a challenge for any organization. Jeff Boucher is Director of Talent Services at Titus Talent Strategies, and in this episode he shares some of the secrets for attracting the very best talent to your organization.

Jeff is often called "The Talent Thief," which of course is provocative, but also describes very well the value he brings to any company struggling with talent acquisition. The Titus model ingeniously includes focusing on "passive candidates," meaning those candidates who are not actively looking to make a job change. Read more...


Denise Rezsonya - Christian Author and Speaker

Denise Rezsonya

Denise Rezsonya

Denise Rezsonya is an Indianapolis-based Christian Author and Speaker, and has recently published Be The Light - A Christian-based Reference Book for Today's Youth

The book is a great way to "wade" lightly into scripture while exploring/solving real-life problems such as bullying, self-image and stress.

  • Writing has always been a passion of Denise's.  Publishing a book the the fulfillment of a dream.



Branding Guru Thaddeus Rex

If you've never heard of Thaddeus Rex, you are in for a treat.  TRex just has that "it" factor.  A gift for words.  A gift for insight.  Magnetism.

If you're looking for ongoing inspiration, be sure to check out his excellent blog.  In the meantime, sit back and relax with this inspirational episode.